Portfolio: Website Copy & Content Audit | High Street Homes


I love working with visionary entrepreneurs that lead with their values. I especially love it when said visionaries are longtime friends. Such is the case with Brett and Kara Phillips, owners of boutique real estate company High Street Homes.

High Street Homes Homepage

Based in the Greater Fort Worth community of Aledo, Texas, High Street Homes provides real estate and construction services for clients who want to build "home," not just invest in property. Family, community, hospitality, and connectedness are just some of the values that drive the Phillips as they partner with clients to find and create fresh, inviting spaces that enhance the relational life of a family.

The Brief

With an impressive track record of building projects, the Phillips entered 2015 with a desire to put an emphasis on the real estate brokerage side of their business.  With this goal in mind, they would be investing more time and energy into Hight Street Homes' digital presence

My brief was simple: to provide guidance and solutions on how to make the company's website and social media channels more integrated, emotive, and effective in conveying the uniquely personal nature of the High Street Homes real estate experience.

High Street Homes Homepage 2

The Work

The work began with a consult to learn more about Brett and Kara's short and long-term goals for High Street Homes.  With an intrinsic sense for brand-building, the two had already taken the time to think, strategize, and write down some of their core brand messaging and values, which were great tools for me to use throughout the project.

With brand messaging in place, my next step was to do a full content audit of High Street Homes' digital channels, keeping an eye out for opportunities to optimize the brand values and messaging through written and visual elements.  This included a review of the couple's adorable lifestyle blog, Silverfox + Goldilocks.

My last step was to apply my editing and writing skills to make the existing website copy and downloadable content more reflective of this awesome team's passion and expertise.

The Deliverables

  • Refreshed and rewritten website copy including the home, brokerage, and about pages.
  • Newly edited [downloadable] brokerage services content
  • A multi-page content audit report with detailed recommendations for how to use all digital channels to raise traffic to the High Street Homes website and further enhance the brand


High Street Homes brokerage page copy


High Street Homes "about" page copy


Team bios

The Results

Stark & Splendor loves working with small businesses because of the unique opportunity we have to become "part of the team."  After our first collaboration with High Street Homes, we look forward to supporting their communication objectives every step of the way.  Here's Brett Phillips with some thoughts on our collaboration:

"We were in a transition in our businesses and needed the expertise of a professional to help us clarify our online presence and digital marketing strategy. Stephanie provided us with consistency of voice, edited all of our electronic copy, and streamlined our next steps for elevating our brands online. As a small team of three with two real estate businesses, we have to utilize the expertise of others. Stephanie is the expert we will turn to as our own 'in house' support moving forward for any communication strategy needs."


For more information on High Street Homes, visit HighStreetHomes.com and connect with them on Instagram, Pinterest or their blog.